What about Google?Is Google the be-all and end-all?Google provides a number of tools for strategising, focussing, analysing and targetting search terms (from the content suppliers perspective) and on the other side of the coin provides a very good and (generally) intuitive search engine, which provides very good and usually well targetted results - assuming the user and the content provider know or use it often enough to know and be aware of the rules. Having said that, it is currently unrivalled as the best source of relevant results and is the industry benchmark. This is not by accident - Google makes its money by selling and placing advertisements, and keeping their ad placements and results relevant.Google's business modelGoogle's business model is self fulfilling - the more relevant results are, the more people will use and continue to use the search engine, and the more people will see the ads; the better targetted the ads are the more people will see them and the more relevant they are, therefore the more valuable the clickthroughs are to the content provider; by providing monitoring tools, analysis packages and selling advertising space itself, Google both provides a service to its customers but in the process of doing so supplies itself with a valuable database of terms and statistics which it can in turn use to better target ads - and the cycle of improvement continues.It is worth remembering Google is an advertising provider with some great tools at the end of the day - great tools and a strategy which has worked to make them a very successful advertising and search service. We have provided a range of annotations of Google, its public and technical patents in the Resources section, including the highly interesting (if technical) patent document and the slightly more readable Wikipedia entry about PageRank. |
|
© Copyright 2010 www.seonza.co.nz |
|
