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Focus on your users
Step back and analyze
One of the key considerations when building or changing your website is to ensure your focus is on your target audience - in some cases it is more fundamental than this, that is you may need to take a step back and ensure you have defined your target audience so you have a target to focus on.
One size does not fit all
There is no point in targetting your website to the general public if you are selling wholesale plumbing components - for one thing they are probably ineligible to purchase your goods by the fact they are not plumbing retailers and for another it is a waste of resources and possibly involves disclosing sensitive commercial information to your competitors should the information on the website fall into the wrong hands.
Whose business do you want?
Identifying the target audience for your website is of supreme importance - it will not only save you time and money in the long term but effective targetting will enable you to focus your creative resources (which can be both expensive and 'freewheeling' if left unchecked) on areas which are actually likely to yield results.
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